Analyze your sales database
It’s a very broad question — But low hanging fruit is the contextual phrase. And you attack it like this — You MUST fish where the fish are. Do they have budget, and do they need my services RIGHT NOW. It’s all very simple in execution — Slice your sales database (buy one if you don’t have one) into best fit clients PLUS (and more importantly you could argue) find distribution channels and energise them with the right incentives — cash/reciprocity/service. Then try multiple channels until you find those that work — Analyse everything — Moving on super quickly at failure, tweaking your channels and content you go. Keep it super simple — Then Rinse / Repeat.