Experiment with pricing and bundling for in-app purchases in a product

Experiment with pricing and bundling for in-app purchases in your product to optimize profits for your key markets. Bundling can be a great way to leverage classic retail pricing theory to increase profitability by offering several different combinations of IAPs at different price points. Finally, it’s always worth including a really expensive IAP: it will make the rest seem more affordable and some consumers will buy it despite the steep price tag