Identify your exact demographic

The key to quick ROI is to first identify your exact demographic. That sounds basic but so many marketers I speak to can’t nail down who their exact audience is. One you know your demographic you need to identify where they are spending every minute of the day. What blogs do they read? Where do they hangout online? What are they doing when they aren’t on the web? Once you know where their attention is being spent, that is where you go. For some it’s spending 80% of their time engaging on social, for others it’s all about SEO. That totally depends on your audience and the industry you are in.