Increase the average price per unit and retention (or repeat purchases)

When most people think of bringing in more revenue, they only think about increasing sales. However, there’s two other (often easier) ways to increase revenue and that’s to increase the average price per unit and to increase retention (or repeat purchases). In our case, we implemented a lot of features and bug fixes that were causing customers to cancel their subscription to our software. By lowering our churn, we were able to significantly boost our revenue in a short period of time while keeping the same rate of signups.