We didn’t really add another stream of revenue per se but we were able to get more value out of our SEO Hacker blog by partnering up with other SEO SaaS tools. They give us free lifetime use of their SaaS on a premium level, and in exchange we review their tool, put them in our toolbox and mention them in guest posts and interview requests that we receive.
These partnerships are a key part of our increase in efficiency. Right now we operate very lean but are able to serve numerous clients because of these partnerships that we have.
In essence, we have increased revenue significantly by taking advantage of an aspect of our blog that may be easily overlooked otherwise.