SEO tip: find and optimize low hanging fruit

A simple SEO tip to boost revenue is to find and optimize low hanging fruit.

Step 1: Identify keywords that you rank on pages 2 and 3 of Google for, that also have search volume. Use tools like Ahrefs, Moz, and SEMrush for this.

Step 2: Tweak the title tag, headline tags, and on-page copy to target those keywords and related phrases. Also, update the descriptions to be more click friendly.

Step 3: For high value keywords I would suggest updating the copy to add a lot more content.

Step 4: Identify pages on your site that mention those keywords internally. Have some of those pages link back to the content you are trying to improve rankings for.

Step 5: Rinse & Repeat — Moving keywords from page 2 and 3 to page 1 is a quick SEO win that will boost revenue.